Throughout, the paper explores and describes the concept of the impact of smell and the time spent in the store. The paper discusses the importance of fragrance to select specific stores and their decision to buy a product in a particular store. The research work is based on the individual "face to face" interview. The research was conducted on the sample of thirty subjects. The results show that consumers are the most common reason for visits and shopping in a storespecified product quality, the most to them in choosing stores like the fragrance, and the choice of product in the stores, consumers were almost of the same opinion when it comes to the sense of smell. Therefore, the conclusion is that the fragrance will attract consumers to the store, also will be interested in a particular product, but will be crucial if the consumer decides to purchase and it is one of the most important results obtained in this study. Compared to most previous studies, which show that the fragrance is an important part in the selection of store, the research results are consistent with it. Although it failed to prove the direct connection between odor and the time spent in the store, this link was proven indirectly.