The postgraduate paper „Company's business strategies in terms of global economic crisis“ is divided into five main parts. After the introduction, the second part of the paper deals with the role and importance of selecting the appropriate business strategy and strategic quality planning, while the next, third part of the paper deals with analysis of the global economic crisis and its impact on business. The fourth part of the paper presents the impact of the global economic crisis on entrepreneurship in the Republic of Croatia and presents results of measurements and research of business performance of the company Nautic d.o.o. The last part of the paper includes concluding remarks. The subject of this research is to analyse how well selected business strategy of a particular company in the Republic of Croatia can "survive" shocks of the global economic crisis which affects all segments of the economy, and how that particular company can be an example of a successful business. The main objective of this particular master's thesis is derived from the previously defined subject of research, and is to analyse the connection between change in strategy and successful business performance in conditions of the global economic crisis. The next objective of the research is to point out that the global economic crisis can be seen as an opportunity and a challenge to strengthen the competitive advantage and to improve the excellence and service. The last objective serves to point out that the use of strategic plans leads to a successful management in time of crisis, and therefore leads to improvement of business results. The objectives were tested against financial indicators related to the business success of the company, but also against other evidence of success such as definition of business operations and investment plan for the future. It has been proved that the company Nautic d.o.o. has successfully selected and implemented business strategy and despite the global economic crisis it has developed into a successful Croatian company.