This thesis deals with the issue of sales promotion strategies in print media on the Croatian daily newspaper market. The print media market and the advertising industry are going through a number of changes. Considering the mentioned changes, those media are forced to develop strategic thought on methods that will help reduce the downfall of sales volume and sales revenue. Sales promotion strategies fall under the category of promotion or integrated marketing communications, as one of four elements of the marketing mix. Strategy and marketing strategy are tightly connected to sales promotion strategies. The aforementioned terms were defined and explained in the theoretical summary, as their effect on the company was explored as well. Also, an analysis of the present state of the Croatian print media market was made. In the qualitative primary research, interviews were conductes with four examinees, all four representing different daily newspapers in Croatia. The examinees have been asked questions about the sales promotion strategies that are in use in their newspaper. Also, they have given their remarks on the effect of those strategies on the sales results of their media.