Scenario planning is still underutilized business tool that can be crucial for the process of strategic planning in a company. It provides companies a way of visualizing the impact that possible futures could have on their competitiveness, providing the decision-makers clear insight of threats and opportunities that coul turn up unexpectedly beyond the regular or standard planning horizon. Using the scenario analysis gives a company an opportunity to determine the trends that will affect the future operations. The company reflects upon them and finds available options that will prevent, divert or trigger specific processes in the environment. It serves as a guide for the long-term view of the company's business, industry and the world, asking proper questions about the possible consequences of some of the current and possible future trends. Using alternative futures, it creates a framework plan which sets the key variables and their relations in the available scenarios, holding the complexity and uncertainty of the environment. Scenario techniques and on it based planning allows transformation of complex and dynamic, unpredictable and unexpected changes in the environment into proactive and predictable as possible, providing a company a way of designing and creating its future.