Natural conditions, the tradition of growing grapes and producing wine create excellent opportunities for the development of wine tourism and enrich the tourist offer in the area of Slavonia. In the world as we know it today tourism appears as the phenomenon whose boundaries of development are becoming more and more expansive. On one hand, we have tourism that represents the mass tourism that is characterized by seasonal characteristics which are based on "sun and sea", while on the other hand there is selective tourism, whose function is to reduce the negative effects of mass tourism in the destination by meeting the individual needs of tourists. Modern tourists are seeking for unique experience when they are visiting a tourist destination. Wine tourism, as specific form of tourism, is a relatively new form of tourism. This form of tourism offers to tourists the consumption of local food and wine, chance of touring the areas where the grapes are grown, getting to know the culture of the local population, and generally the total value of a tourist destination. Wine tourism can provide a push forward on tourism market to a specific destination, create competitive advantage and recognition of area. This work analyzes the impact of the wine road Frankovka on tourism development of municipality Feričanci, and with method of SWOT analysis examines strengths, weaknesses, opportunities and treats of Frankovka wine road’s development, in the end it is shown what is its position in relation to the wine roads of continental Croatia.