In the last ten years we have witnessed a daily increase of care for the environment on the global level. Today's consumers become more aware of how their decisions and actions could, but also affect, environmental protection or pollution. Accordingly, an ecologically responsible consumer segment is increasing and it is called "green consumers". The consumers orientation from classic petrol vehicles to electric vehicles is the right example of pro-sociological behavior because it reduces greenhouse gas emissions, smog and soot in urban air, and it also encourage a greater economic security regard to the oil availability. For a few years, conventional cars are slowly entering in the history, because new forms of transport are being created in which the greatest interest of people is caused by the electric car. Therefore, the aim of this thesis was to explore the consumer motivation in selecting electric cars and defining the most important criteria for their choice. Research was conducted using an online questionnaire, and results show that consumers would buy an electric car that is comfortable, has a reasonable price, has good performances and provides good value for the money. Likewise, research results indicate that on the consumers choice of buying an electric car, opinion of friends and family, do not play an important role in their decision.