Constant innovations and the ubiquitous digitization is the reality in which entities operate today. Banks as the legal entities and one of the key economic actors have not remained immune to structural changes in the form of digitization itself. The rapid development of technology and full focus on the end-consumer results in increasing number of new business concepts. Through the second decade of the 21st century, the banking sector is familiar with the many innovations that are commonly developed and marketed on digital platforms. Advisory is one of the business methods that is charecteristic for developed high-tech literacy community, which aims to concretize and to solve the tasks as easily and efficiently as possible. The Advisory System itself represents a user-oriented educational process. Further in this work will be shown how Erste banka d.d. through time implements innovation in its business, with a special focus on the Advisory system which has recently become the direction the bank turns itself to. Furthermore, it will show which technological innovations are used in the business, the digital services needed for smooth running of business, new platforms and procedures, and the "smart" spatial planning needed for the smooth running of all business processes. Through interviews with both users and employees, the efficiency of Erste Bank d.d. new business mode will be evaluated and potentially suggest possible shortcomings.