Museums are recognized in society as institutions for education, cultural uplifting, protection and presentation of objects and topics of national importance. However, in the area of culture and art, there is a concern that young people do not recognize the importance of museums and that visiting museums is not an attractive leisure activity. Therefore, the aim of the research was to discover young adults' perceptions of museums in the Republic of Croatia, given the lack of such research. Furthermore, an effort was made to explore how young adults describe museums and people visiting museums, what is the role of museums in society, what can be found in museums, and suggestions were collected on adjustments of the museum's offerings to improve the experience of visiting the museum. In addition, the goal was to collect data on visit frequency and experiences when visiting the museum. The paper used quantitative methodology. The study was conducted on a sample of 110 respondents (students) with different demographic, social and economic characteristics. The survey revealed that young people in Croatia have a positive perception of museums. In addition, respondents' suggestions were collected on what museums can do to make them more attractive to young adults, and these relate most to better interactivity and more engaging content. Young adults in Croatia represent a potential market segment that museums should focus on, given young adults' positive perception of museums and their interest in museums. The most important limitations of the study are related to the type and size of the sample.