Business planning is one of the main activities and assaingments of the management, including those at higher and those at lower levels. Business planning is pervasive throughout the organization, from top management subjects to the simplest tasks executors. It affects the daily operations, the organization of tasks and actions to be completed, and thus has a long-term impact on business results. Without planning it is not possible for the enterprise and for its members to have a clear vision, purpose and goals, both short-term and long-term ones. The importance of planning, and the implementation of the outlined plans is even more evident today, in days of crisis and unstable market, when it is crucial to be prepared for rapid adaptation to new situations and to have prepared alternative plans and programs in the event of an unfavorable development of the situation in the enterprise and/or the surrounding area. Based on the research of Rimac Automobili enterprise engaged in the production of electric cars, the importance of the planning process in the enterprise is recognized, as well as its quality and consistency.