The country of origin as well as the quality of the product that consumers have about a particularcountry influencesthe decision about the purchase. In terms of globalization, the country of origin often becomes a benchmark based on the image of the country and the product in the minds of consumers. Although the quality of the product is very subjective and influenced by consumers, it also depends on the economical development of the country of origin as well as the country of consumers. Depending on the buying risk level, consumers seek more information about the product itself, the price, the design and even the country of origin when making decisions about the purchase. The perception of the quality of the product is changing depending on product category, and it is affected by the fact, if the product comes from developed or underdeveloped county.The survey was conducted on Croatian and German citizens and a total of 222 respondents participated. The verified research concluded that the country of origin impacts on perception of product quality, in which subjects of targeted countries showed positive attitude towards products from developed countries, rather than undeveloped. Also, the country of origin of the product was of greater importance when choosing a low purchasing risk product compared to high purchasing risk product. In conclusion, the product quality depends on the perception of consumers and changes depending on the market momentum, so it is important to explore the area to better understand the attitudes and perception of consumers in certain product categories depending on country of origin of the product.