Markets and consumers today demand better quality of service in all areas, including transportation or goods in general. Transportation of goods is a complex process, especially when it comes to transporting sensitive goods such as perishable goods. Perishable goods are goods that are sensitive to changes in temperature, humidity or other climatic conditions. With the growth of the trade in perishable products, manufacturers are facing increasingly complex requirements. During the process of storage and transport of perishable products there can occur a number of chemical, biological and / or mechanical changes which cause quality deterioration of those products. Therefore, there is a need for more precise preparation and realization of the transportation process of perishable products. The food industry is traditionally the most important branch of the processing industry in Croatia. In the industrial sector of food production, meat subdivision according to numerous indicators is the most important component. Based on the results of the research, it is concluded that well planned organisation is needed to ensure that perishable products are delivered to the market and that they satisfy all mandatory health and quality measures. In order to preserve the quality of the goods which are being transported, the following set of rules must be followed. The carrier is obliged to ensure proper separation of the shipment, to check all documentation, etc. If the goods are not stored properly the carrier has the right to refuse to transport the shipment or to limit liability. Preserving the quality of the goods depends on how it is handled. An important element of acceptance and shipment of the goods is the previous adjustment of the shipment. Temperature, humidity and weather are important elements in accepting such goods. The company Pik Vrbovec is the leader in the meat industry for a reason. They deliver on the market quality and sanitary compliant meat and meat products because it has a well-developed logistics system which includes proper storage, transportation of products and as well educated staff.