A business crisis is extremely specific, unexpected, as well as a remarkable event or a series of events that, in consequence, cause a high level of insecurity of that threat. The crisis, therefore, causes real, imagined or certain potential threat to the organization. Every company can be found under a crisis. Good crisis management needs to answer the question of what to do and how to do it. The first, as well as the most important task of crisis management, is to recognize the signals and symptoms of a crisis as soon as it occurs, as well as actively react. The role of leadership is extremely important in dealing with crisis situations. Leadership must identify functions or processes whose basic goal is to identify and anticipate possible crisis situations, as well as establish ways in which the organization will try to identify and prevent the crisis and face it. The guiding role of the leadership is crisis planning. By effectively managing crisis situations, a series of crisis action prevails, and the main goal is to prevent any extraordinary situation, so that the corporation successfully carries it with it to stop the end of the crisis. The basic aim of the paper is to analyze the leadership role within the enterprise crisis, ie to study how leadership has to react and to prevent negative consequences for the company alone.