Cyclotourism is the activity of travel which includes a bicycle, and its main purpose is to enjoy the beauty of landscape, the natural sights and cultural heritage of the destination that cyclist visits. Observing the attractive enviroment, rich cultural and historical heritage, favorable climate, country safety, proximity to large markets and great number of local roads with low intensity of traffic, cyclotourism is recognized as one of the tourism products with a pronounced potential of development in Republic of Croatia, as well as one of the main generators of year-round tourism. The benefits of cyclotourism are reflected in the positive impact on the economy and society, stimulation of local economy development, reduction of global pollution and in direct positive impact on health and wellbeing. All of the above is in the line with the principles of sustainable development. Therefore, cyclotourism is highlighted as one of the key products in the Croatian Tourism Development Strategy. The continental part of Croatia is particulary suitable for the development of this specific form of tourism, and due to its geo-traffic position and rich resource base of the Varaždin Conuty, it has ideal preconditions for the development of cyclotourism. In addition to the analysis of secondary data, this paper carried out a primary research and a detailed analysis of the development of tourism offer and cyclotourism in the County of Varaždin, evaluated its potentials and conduced an empirical study of the habits, attitude and perceptions of the local population on further development of cyclotourism in the County of Varaždin.