Digital technologies are rapidly evolving and changing the entire business world. Rapid changes are driving transformation, creating new markets, new products, and new customers, but also creating new business models. The current digital transformation of business and industry 4.0 is bringing changes that affect the business paradigm, mode of work, and requirements concerning new employee skills. There are several changes within the company, in the organization, hierarchy, different distribution of the workforce, and finally in the preferences of workers. ICT significantly alters HRM decisions, work environment, and employee perspectives. For the purpose of this master's thesis, a survey was conducted, which included 144 participants, aged 18 - 27, who are mainly students of the Faculty of Economics in Zagreb. The research aims to identify attitudes regarding the changes that are brought by the technological innovation and digital transformation to the business environment and the labor market and to examine flexibility regarding the modes of work. The results obtained were analyzed by the method of analysis and the descriptive method and indicated a small percentage of prior knowledge of digitalization and business processes, whilst there is a great interest in flexibility in working hours and freedom in doing the work.