Distribution of green products produced by agricultural family economies is one of the most important factors of success in managing those agricultural economies. Green products are specific because of its short expiration date, sensitivity in transport and because its production is often away from big cities, so their distribution needs to be adapted to the specifics of green products. Demand for ecologically grown food is increasing in Croatia and world in general because of the awareness of the positive influences that ecologically grown food has on the human body. In this paper channels of distribution in Croatia are being analyzed and compared to the world and also a research has been carried out among the producers of green products to find out which difficulties they face in the distribution of green products. Another research has been carried out, but among the consumers to acknowledge their needs and how they could be met. Results of the research among producers and consumers showed that the consumers do not purchase the green products because of higher price in regards to other shops and it had also shown that the key factor for purchase was the vicinity of the shop. Research among producers showed that most of agricultural family economies in Croatia use direct channels of distribution and that they think the local sale of green product is most lucrative one.