This paper deals with the importance of information and communication technology in entrepreneurship in the context of the economic crisis. The topic is particularly topical because currently almost the entire world is in crisis caused by the fight against the COVID-19 virus pandemic. It was found that technology in general is of great importance in modern entrepreneurship, and especially in conditions of economic crisis. The current crisis has forced many companies to digitize, which has only further emphasized the importance of technology. As part of the paper, a research was conducted on the topic "the degree of use of the online marketplace as a new business model." The research was conducted with a survey questionnaire via the Google form in the period 19.11.2020 - 12.2.2021. A total of 222 respondents participated. Awareness of the persistence of such a market form has been found to be insufficient. Of the respondents who are familiar with the persistence of the online marketplace, only a small number have tried the platform. Most respondents are very satisfied or satisfied with the service. The main reasons for not using the online marketplace were the impossibility of direct product selection and concerns about the freshness of the product. On the other hand, the main reasons for use were time savings and lack of time to buy, but many respondents also cited the presence of a reliable manufacturer on the platform and the recommendation of quality local and fresh products. Due to the low awareness of the persistence of the online marketplace and the low level of use, it is necessary to work on the promotion and marketing of the online marketplace.