The development of Computer technologies causes accelerated globalization and changes in everyday living. It affects almost every aspect of a person's life including socialization, entertainment, and business. The emergence of the internet marked the beginning of the demise of traditional media as the main channel for spreading information (newspapers, magazines, books, etc.) moving all communication onto the webspace. Technological advancement and great interest are the main culprits for the development of digital industries including the video game industry which can be considered as the new-age entertainment industry due to its online presence, availability, and ease of use, providing many benefits to its users. These characteristics enabled the growth of its revenues even during the COVID-19 pandemic, when most of the world's industry remained paralyzed and forced to find adequate solutions that would prevent business from dying, thus confirming its importance and market power. The video game sector is a relatively new phenomenon, which is why it is important to analyze the stances of young consumers, being the most important participants in this market and covering the largest share of its total earnings. The research provides insight into the advantages and disadvantages of playing video games, how they affect the personal development and interests of the selected sample of players, draws conclusions and gives an insight into how it can be used in developing business strategy.