Sales and distribution are an element of the marketing mix and as such play a significant role in a company’s business. Distribution makes products available for purchase on the market and is crucial for business sales. E-commerce today is a crucial part of the company's business, given that the number of Internet users and e-commerce is constantly growing, as well as revenues from the same. Some of the most recent trends in e-commerce are social media sales, personalization, augmented and virtual reality use, environmental awareness and others. The paper analyzes the role of marketing and online commerce in the sales and distribution of the Bentley automotive industry. It is a company with a century-old tradition of manufacturing luxury cars. The company has recognized the potential of online commerce with rich buying and selling opportunities for consumers and distributors. The Internet has made it easier to buy Bentley cars through other internet markets such as eBay and other car reassignment sites. Bentley is incorporating the trend of personalization into its online store, and has also developed an online store of Bentley collections of products such as clothing and fashion items, miniature replicas and other similar products in order to increase sales and strengthen customer relationships. An online distribution network facilitates the exchange of information within the supply chain and the retrieval of information from a customer base.