Changing business conditions and the way of doing business, by using new technologies, will have a significant impact on the business environment. Today, leading companies are gaining a competitive advantage in the market thanks to significant financial investments and timely implementation of artificial intelligence in their business. Techniques such as machine learning, deep learning and neural networks can provide the optimization of the current business, but also encourage the creation of a new business model. Following global trends, entrepreneurs are implementing artificial intelligence into their business to adapt to market changes. With the help of artificial intelligence, business processes can be improved and accelerated. Furthermore, processing and analysis of large amounts of data can be accelerated in order to obtain quality and timely information on which to make efficient business decisions, reduce business costs and increase profitability and innovation of companies therefore creating competitive advantages in the market. The importance of artificial intelligence is noticed in various sectors, activities and jobs. All technology and technological innovations are created with the aim of making people's daily work easier and solving certain problems, but like everything in life, artificial intelligence has its advantages and disadvantages. The rapid development of artificial intelligence raises a number of questions about the consequences it has on the economy and society, privacy and security, as well on ethics. However, with progressive development and increasing investments in artificial intelligence, the benefits are becoming even more pronounced.