Tourism is currently one of the most important industries in the world, which brings with it numerous advantages, but also certain disadvantages. Culture, on the other hand, represents the entire social heritage of a particular group of people, and that heritage is manifested through tangible and intangible values ​​that create an image of a particular group. So, every nation, every state, every person has their own unique cultural that accompanies them throughout their lives. Tourists, wanting to get to know the culture of a certain group, decide to travel around the world. Thus, culture has become one of the main motives of tourist travel due to sudden changes in lifestyle. This is exactly how culture affects tourism, and that is why there is a need to create experiences in cultural tourism. The tourist experience is a personal psychological process that is different for each individual, and aims to provide each individual with a unique and unforgettable experience that they will remember. Of course, the process of creating an experience in cultural tourism is demanding and time-consuming, and requires constant control and supervision, but in the end it pays off.