The development of the internet has resulted in the development of new media and today has become inevitable part of the life in general. Social media, as a new medium, has greatly changed the way people live, businesses and marketing strategies in a variety of economic activities, including tourism. Tourism is a service industry that offers benefits to most countries in their economic development, so it is very important to implement new media in their communication strategy. This is why big attention is given to social media as a communication tool that allows creation of new content. Nowadays, young tourists have at their disposal not just new media, but traditional media too, such as Tv, movies, books, etc. when seeking for destination information. Both types of media can play a key role in destination decision-making process. Also, when choosing a destination, experiences of other people must be taken into consideration. Young tourists are valuable tourist market segment that needs to be researched, in order to better understand their needs and desires. In this thesis it is tried to explore the role of traditional and social media in tourist destination choice. Results have shown that experiences of other people,as well as doing an online research play the greatest role in their destination choice. Social media is a good tool for exchanging the information and experiences, and the most prominently, it is used as a great inspiration for new destination ideas.