The topic of this thesis is the importance of systematic employer branding for attracting the most academically successful students. The war for talent is won by the employer who makes an effort to understand how the members of the target group function and successfully adapts the elements of its own employee value proposition to them. Through various activities, employers try to influence their own attractiveness in the perception of potential and current employees. By creating a unique employee value proposition, employers seek to create a crucial value for candidates when making a decision to apply for a job. The importance of the topic is exceptional, which is evident from the fact that employers, by using various employer branding activities, strive to get closer to the best young talents at the beginning of their careers, among which the most common way is to offer an internship program. In the empirical part of the paper, in addition to the offer of internships, other employer branding activities of the three selected fast moving consumer goods companies from Croatia are studied. Among the analyzed employers, contents from the spectrum of employer branding activities were identified, which are intended for young and talented individuals in order to encourage them to apply for a job. The aim of the research was to determine whether organizations carry out specific employer branding activities aimed at attracting the most academically successful students. It was shown that the selected employers from Croatia understand the importance of implementing employer branding activities because the findings show that all three analyzed organizations carry out a wide range of employer branding activities aimed at the general public. External content analysis simulated the situation of a young individual looking for a job, so it was not possible to determine whether employers really carry out employer branding activities aimed exclusively at the most academically successful students. Although it was not possible to confirm or deny whether the analyzed employers carry out specific activities aimed at attracting the most academically successful students, the paper offers guidelines for improving employer branding activities aimed specifically at the most academically successful students.