Although the development and advancement of information and communication technologies are significantly changing business practices and offering new business opportunities, it also affects consumer concerns about their privacy in the digital environment. Concern for privacy in the digital environment represents the concern of Internet users over the control of the acquisition and subsequent use of information generated through it or acquired on the Internet (Castañeda & Montoro, 2007). When individuals perceive that information won't be used transparently, it will influence consumer decisions in the digital environment and the purchasing process. The existence of security threats and privacy concerns negatively affect attitudes toward shopping in the digital domain (Amaro & Duarte, 2015; Huseynov & Yildirim, 2016). On the other hand, an improvement in perception and confidence in online shopping leads to a willingness to buy in a digital environment (Sullivan & Kim, 2018). To reduce privacy concerns and increase consumer confidence in the digital environment, the government creates consumer privacy policies followed by businesses and organizations. Government regulation affects all areas of everyday life, affects economic activity, and shapes consumer and business behaviour. The presented conducted research has shown that the perceived verification and effectiveness of regulatory policies reduce privacy concerns in the digital environment. On the other hand, comparative research on privacy indicates a few people referred to the legal framework as there are a small number of people who find them very effective (The Surveillance Project, 2008). This fact was the starting point for conducting the research. The aim of this paper is to investigate the role of regulatory framework perception and privacy concerns among young consumers when shopping in a digital environment. Research has shown that these predictors do not significantly impact the attitude towards online shopping, nor on the intention towards online shopping among young consumers. Young consumers express a high intention towards online shopping regardless of their concerns about privacy and perception of the regulatory framework. Ultimately, everyone will be shopping in a digital environment, and this activity is becoming inevitable for all young consumers. The investigated link between the perception of the regulatory framework and concerns about privacy is expected to be negative and statistically significant, which is of great importance for all policymakers. Investing in the regulatory framework will consequently reduce privacy concerns among young consumers.