The research subjects are attitudes and opinions on marketing activities and practices in the Croatian Art market. The purpose of the research is threefold: to describe the Croatian Art market current state of play, to investigate opinions of Art market stakeholders on different aspects of marketing activities occurring in the market and finally to investigate the opinions on influential factors affecting the Art market development. Qualitative method through in- depth interviews was applied – interviews were conducted with 10 sector stakeholders, meaning the sample of experts. Research findings include elaborated opinions on: factors contributing to Art market development, social media activities of market stakeholders, artwork sales via specialized digital platforms, role of Art criticism in Art market terms, usefulness of marketing knowledge for professions engaged with the Art market and finally, the relevance of exhibition set and communication elements in terms of exhibition attractiveness. The research conclusions are as follows: the Croatian Art market is showing increased activity throughout the last couple of years, it is characterized by a small number of stakeholders who undertake multiple and different roles within the Art market, while the current Art marketing theory is of limited applicability to the Croatian socio-economical context, including the heritage and cultural one.