In the thesis "The impact of dynamic capabilities and market factors on the business model of a company in the information and communication industry" research is based on the influence of the determinants of dynamic capabilities and the determinants of market factors on the adaptability of the business model of the company. This paper consists of the empirical and theoretical part of the research. The theoretical part of the research is based on the existing scientific literature in the subject area, while the methodological procedures provide a theoretical basis for research of endogenous and exogenous influences on the business model of the company. Furthermore, this doctoral dissertation will explore the impact of business model adaptability on a company’s business performance in a rapidly changing environment. The premise of this paper is that disruptive innovation poses a key critical threat among market factors, which is why companies choose to adapt their business model in order to adapt to the market and their customers. Also, the assumption is that dynamic capabilities could be a key resource of the company in the development of business model adaptability, which has not yet been empirically investigated in the scientific literature. The research model is statistically tested through multivariate analysis in order to determine the strength of the impact of individual variables. Companies in the information and communication industry in the Republic of Croatia are included in this research. The presented research results could be considered useful in the academic sector in order to partly close the gap in the scientific literature and companies in the information and communication industry.