Experiences are intangible and although they tend to be more expensive, visitors attach great value to them because they are unforgettable and remind them of quality time they have spent on their vacation. The emergence of the Experience economy, at the end of the last century defined the experience creation principles in cultural tourism. These principles are applied to achieve not only maximum visitor satisfaction, but also a unique and unforgettable experience. Therefore, the goals of this thesis are: to analyse the experience creation principles in cultural tourism based on available literature and analyse the application of these principles in practice on a concrete example of two museums - namely, Museum of Broken Relationships in Zagreb and Immigration Museum on the Ellis island in the United States. The methodology of the research part of this thesis is based on describing the state and situation using the observation method, while the comparative analysis of the application of experience creation in these museums is established on primary data collected during qualitative research, namely personal visits in selected museums. The comparative analysis concludes that both museums, in their own way, apply the experience creation principles in cultural tourism. However, in the future, both museums should dedicate themselves to the implementation of technological innovations as well as the modernization of exhibits so that the stimulation of all the senses can lead to an unforgettable experience that will remain in the long-term memory of each individual.