The results of adding temperature as another factor compared to price and quantity relationship analysis has shown different results of the demand elasticity in the market. According to the empirical analysis of price/quantity relationship, an increase in the price would have made a decrease in the demand by 57% or 34% (Summer 2014) 13depending on the percentage of the price increase (10%, 5%). On the other hand, when entering another factor like temperature in the analysis, results change. Temperature analysis has showed different results in terms of possible revenue gained and present demand on the route. As previously said, if the price increases for 1 EUR, there is going to be a decrease in the passengers demand, but if the temperature increases by 1°C that demand will increase by the same amount it dropped due to the price increase. Furthermore, if we look it from the total revenue perspective, Croatia Airlines should decrease the number of flights and increase the ticket price in order to earn more revenue on the route. From total average number of passengers that stands at 446,7 (Summer 2015), according to the temperature analysis, company should decrease the number of passengers to 335 and increase the average ticket price to 119,56 EUR to maximise the revenue.