The thesis' subject is the user’s perception of the value of entertainment streaming services on demand, whose services have recently been increasingly used, both in the world and in Croatia. The theoretical part of the paper describes the concept of user value and explains multimedia streaming services on demand with a focus on culture, arts and entertainment. In the research part of the thesis, the conducted research on entertainment multimedia streaming services is presented. A quantitative research was conducted on a sample of 169 respondents in the Republic of Croatia with the aim of discovering perceptions of the value of multimedia streaming services on demand. The results show a positive perception of the value of multimedia services on demand, more specifically in terms of cognitive effort and convenience of services. Additionally, monetary value is not perceived negatively. Furthermore, the remaining value dimensions show that respondents value emotional value through entertainment, while they perceive less value in social value and identity salience, which are related to the perception of the environment and socialization. The most frequently used platforms are Netflix, Spotify, Deezer and HBO GO. Also, respondents use these services on weekly basis, and consume them through all available devices. The limitations of the research are related to convenience sample, as well as the simple statistical methods used to for data analysis.