Social media networks have nowadays becoming more and more important not just in people private lives, but in their professional and work environment which also has an affect on a lot of companies. A lot more companies are recognizing the importance of social media and its advantage into expanding the business in every aspect including the sales, where in this report the main subject will be the retailers of food. At the moment, various size companies are experimenting with marketing on their social media platforms. Most of the companies within the relevant sector are acknowledging the importance of social media and using it into their advantage. Social media platforms such as Instagram and Facebook have been recognised as an excellent platform when it comes to communicating and engaging with the consumers in the fashion industry. The importance of social media in fashion is quite relevant, so the retailer enterprise is looking to fulfill the whole potential. Because of how succesful fashion industry is, the goal of this report is to show how food retailers have been enaging with consumers on social media platforms. Moreover, how important social media platforms are in the food industry, especially in the field of product promotion, company performance and how it affects the projects ran by the company. Retailers, especially food retailers, are extremely important for the humanity because they provide essential food, hygene and home necessities to the consumers market as their stores are visited by citizens of all age groups. Because of all providen facts, in this report primary research was conducted via questionnaire about the effect and work of social media platforms of certain retailers on the consumer. The research has revealed which one of the retailers is the most competitive and more active on social media platforms, and also which one is more appealing to its consumers-where Facebook and Instagram were the main social media platforms where the performance has been rated. Also the research revealed which social media platform is the most popular for each age group and which company has the best communication with its consumers over social media platforms. This report will show that social media platforms are the easiest, most effective and definitely the fastest way of promoting whole range of food, non-food goods and a lot of other products. Also, it has showed the importance of social media has for communicating with consumers where the main goal is to create a strong and loyal customer on weekly basis.