A social network is the type of online service that most often occurs in the form of a platform, window, or website. An online proctor that serves to connect users. Social networks, with their current prevalence, are found all over the world, becoming an essential part of both the private way of communicating and the business. The most famous among them are: Facebook, Instagram, Twitter, Youtube, Tik Tok. All companies are constantly facing various crises and for each challenging period in the business world as they have been in recent situations, other communication rules apply. Any crisis situation requires timely decisions that are made in order to better achieve its goals. Crisis situations themselves also require different actions by crisis management, which at all times must be ready to make decisions in crisis situations. A crisis is a disorder in the functioning of something that is normal in both the private and business worlds with bad or less bad consequences, and it is a transient severe condition that takes a certain period in order for the condition to return to the old normal. In order for the company to pass without large losses of both customers and other business factors, management should design crisis communication well, poor crisis communication can result in the loss of customers, violation of image, cancellation of contracts with suppliers, and therefore it is important to step in time and in the right way with the right answers with information before employees, customers, suppliers and everyone who is in any connection with the company. Meeting the crisis situation, management must take it seriously that they then approach with a cautious way of communicating, and it is important to give complete answers to three key questions: what happened, what you do and what you will do. Management must know that these questions should be made available to the public, and that they must be complete. Crisis communication is an interactive process and can be defined as the exchange of information and opinions before, during, and after a crisis outbreak. The notion of a crisis situation implies a specific, unexpected and unusual event that creates a high degree of uncertainty and threat or the experience of threatening the priorities of an individual organization or individual. The crisis has no generally accepted meaning but can be viewed in such a way that the crisis is a situation that in any way prevents and hinders the normal functioning of the organization, causes a large number of uncertainties and raises a large number of questions about the very survival of the organization. We have different causes that can lead an organization to crisis and most often divided into external and internal causes of the crisis. Internal samples are created within the organization itself, which can be due to poor work organization, disruptions to interpersonal relationships, corruption, poor working conditions, unrealistic goals, lack of communication within the organization and the like, while external causes arise outside the organization and are not affected by the organization itself as natural disaster, political and social change, economic crisis, recession, market change and more would be. Successful crisis management is achieved through a crisis resolution plan and a communication plan in a crisis situation. Crisis communication should be two-way, and this is seen from the aspect that each person must be given the opportunity to ask questions and share their views. Social networks play a key role in crisis communication due to saving time and resources. The last chapter shows what way to crisis communication is led by oil companies. The most important analyzes are made in conclusion to see the impact of social networks in crisis communication.