Digital marketing is all around us and is evolving every day as technology advances. Today, most of the business takes place online, and digital marketing actually represents marketing that uses digital communication channels and the knowledge to communicate with consumers to win the target market for potential customers. With the development of digital marketing, there has also been a development of influencer marketing. Influencers are people who have some influence over those who follow them, and brands and different companies decide to hire influencers to showcase their products and services. This paper aims to point out that anyone who is engaged in or wants to engage in a certain form of entrepreneurship has the opportunity to be visible on the market through digital marketing, since it provides much greater opportunities with less money than traditional ways of advertising. Through the five units of the work, everything that digital marketing is, what is its goal, advantages and disadvantages of using it, how it is shared and what social networks we know will be pointed out, and then how marketing works through them. Like who influencers are at all, how we become an influencer and what it is that characterizes one influencer, in the field of tourism.