Artificial intelligence has found its application in all spheres of everyday human life, including the insurance sector. Insurance as an industry was predominantly based on a traditional and outdated approach, it was the latest of all industries to apply artificial intelligence in order to improve services and communication with users, but also to reduce operating costs. This paper will investigate and describe in more detail how artificial intelligence affects the insurance sector and in which segments it appears. The advantages of applying artificial intelligence in insurance are visible in terms of better customer support, which is very effective through the use of chatbots. Frauds, which are the biggest problem of this sector, thanks to artificial intelligence, access to large databases and better software have resulted in that percentage being significantly reduced. Furthermore, case studies will be described whose companies significantly optimized their operations by implementing artificial intelligence in their operations. In the last part, research was conducted on the attitudes and preferences of the respondents about artificial intelligence in insurance.