Agriculture can be defined as the oldest economic activity whose task is the production of food for human consumption, animal feed and raw materials for energy. Conventional agriculture became increasingly efficient, capital intensive and technically innovative in the second half of the 20th century. As a result, mineral fertilizers and protective agents were used more and more to ensure higher yields and better food resistance to various diseases and pests, thus ensuring safe production and higher profits. Over time, this method of production led to the pollution of the environment and the food itself, and the last three decades have seen a trend towards a more sustainable approach and organic farming. One of the many definitions of organic agriculture says that it is a system of agricultural production management that enables biological diversity, ecosystem protection and natural soil activity. Such a system is primarily aimed at reducing inputs in production, especially unfavorable inputs. Marketing in agriculture encompasses all activities that add value to agricultural products, from agricultural production to the end consumer. In recent years, modern consumers have become aware of the importance of ecological products in protecting and preserving their own health and the environment, which has led to increased consumption of ecological products and the development of the ecological products market itself. Manufacturers adapt as the market develops its full strength. The goal of this research is to show how marketing contributes to the spread of organic food products. Without marketing, the development of ecological agriculture in the world would not be possible.