The attitudes of consumers who are exposed to advertisements in the digital environment are still not explored enough. Through previous research, it is evident that there is a connectivity pattern of positive and negative attitudes with the frequency of displaying ads, but still the research conclusions are often different. The paper explores the attitudes of consumers who believe that they are exposed to repetitive advertisements in the digital environment. The data used in the research is primary, obtained by a survey method with the use of a online, highly structured questionnaire. 160 respondents were questioned with 19 closed-type questions, in which a Likert-type scale was used, and one open-ended question. In conclusion, personal information about the respondents was collected and they were given a space to express their opinion about recurring ads through an open-ended question. The results of the research show that the frequency of displaying ads in the digital environment causes irritation to users to the greatest extent. This attitude is not only the result of frequently displayed ads, but also of the generally high concentration of ads in the digital environment. Also, the users consider advertisers to be invasive and offensive if they are targeted with ads from a brand they were recently interested in. Nevertheless, the research showed that respondents like to see ads in the digital environment that are relevant to them, but on average they are indifferent to the desire to see well-known ads. In addition, on average, respondents agree that ads in the digital environment are too personal, although the lowest degree of agreement was recorded for this statement compared to other statements with which respondents agree.