The subject of this paper is development of youth social skills regarding media influence, examined within the concept of Positive Youth Development – PYD. This paper is trying to answer the question of how the media can be used for achieving the five key development outcomes (5C’s) as positive consequences of the use of different media capabilities for the prevention of behavioral problems. After the introduction, the paper presents the historical development of the concept of Positive Youth Development (PYD) with all its constructs resulting in the five key development outcomes (5C’s). In continuation, it provides an overview of the state of contemporary media, digital technologies and social networks that are an increasingly important factor in youth upbringing and education, and then it presents the results of research on the impact of these media on the youth and in particular on the five key outcomes (competence, confidence, connection, character, caring or compassion). It is evident that despite the perceived negative impact of the media on the youth, professional and scientific use of the media can and does represent an exceptionally useful tool in positive youth development programs. The paper particularly focuses on the possibilities and challenges of the prevention of youth behavioral problems. In this sense, it presents a series of risk factors which represent prevention challenges, such as unlimited availability of TV programs, fast development of social media with significant amounts of uncontrolled content, frequent media use among the youth, etc. The paper also deals with the possibilities of the prevention of behavioral problems through an increase in the number of educational TV programs, attention of all those involved in the upbringing of the youth to the quality of content of social networks, etc. Finally, it provides a conclusion and a list of bibliographical references.