Augmented reality is represented in the world of mobile applications now more than ever. This fact was one of the key motivations behind the subject of this master’s thesis. The scope of this thesis includes the development of an augmented reality application with the purpose of showcasing the capabilities and advancement of Apple’s ARKit development framework. The ARKit framework is used for augmented reality application development. The basis of the application is a simple game – a basketball game made by using 3D models of a basketball hoop and ball, which are rendered in the user’s real world. The user’s challenge is to get as many baskets as possible in the given time frame. What makes this game interesting is its playability in different real-world locations, which directly affects the game characteristics. In this way, users are encouraged to move and explore the in-game locations. For the case of analyzing user behavior, a relational database was developed for storing all parameters about the user’s behavior. It is possible to use this data and by analyzing it discover the most popular locations, as well as the user success rate on each location and on a specific time. With the growth of the user base, more data will be generated and it will be possible to analyze the global location popularity and the user success rates compared to others. This thesis made it possible to deduce that augmented reality has advanced a lot in the past years and that applications that support it offer new and interesting ways for users to interact with the real world. Additionally, this type of application offers a new way of user research and user analysis.