The purpose of this paper was to explore how various grammatical devices can be effectively used to fulfil the primary purposes of advertising language. Earlier studies have shown that advertising language can be characterised by vagueness and syntactic simplicity, the use of metaphorical language, lexical innovation and special uses of personal pronouns. In this paper, the focus was on product and non-product print advertisements, which were explored with the view of establishing connections between the form - namely the grammatical constructions used in advertisements – and their functions. The main assumption underlying in this paper is that grammar may be strategically used in the discourse of advertising to help advertisements achieve their main functions – to persuade, to inform and to entertain, but also to catch the attention of the target audience. The corpus of data for this paper features 59 print ads chosen randomly by browsing through websites featuring advertisements. Due to its exploratory nature, this paper was not based on any statistical analyses, but solely on descriptive analysis. The results of this study largely support our expectation – the grammatical constructions used in ads affect the discourse of advertising and the allow ads to fulfil their functions. Therefore, the conclusion drawn in this paper is that advertisers can control the message(s) and meaning(s) by choice of certain grammatical, i.e. linguistic constructions, making advertising subject to advertiser’s manipulation.