Consumerism is a social phenomenon that has a significant impact on the lives of children and young people. Its negative consequences include an increase in material values, comparison with others and lack, which can result in poor mental health, low self-esteem, eating disorders and social inequalities. In order to reduce the influence of consumerism on children and young people, it is necessary to educate them about marketing tricks and manipulation. Parents have a key role in promoting healthy consumer habits and values that are not related to materialism. Also, it is important to implement regulations on advertising aimed at children in order to protect their rights and encourage healthy consumer habits. Education in critical thinking, financial literacy and responsible consumer behavior is also essential. Educational institutions should implement media literacy and encourage analysis of advertising so that children gain awareness of marketing strategies. Social and economic empowerment of children and youth is also important. Through quality education, financial literacy and mentoring, children and young people can develop the competencies needed to make informed spending decisions, build self-confidence and have a sustainable life perspective. It is necessary to establish a balanced approach that will enable children to understand moderation in consumption and develop non-material aspects of life. Understanding the impact of consumerism on children and youth will enable the development of relevant strategies and interventions to promote healthy consumer habits, critical thinking and self-awarenessin children and youth. It is also important to promote the uniqueness of each individual and to provide support and education about media messages and their impact on the self-esteem of young people. Through all of the above, we can build a healthier and more sustainable society for future generations.