The paper will deal with the analysis of popular culture in Sarajevo, especially music and TV production, in the 80's of the 20th century, which had its name "New Primitivism", and their impact on society then and now. First of all, the analysis of the messages they sent will try to determine if they were social cons, ie the way of rebellion against society, system and everything that did not suit that generation, referring to former Sarajevo rebels who had an impact on world history. It will also be determined whether this rebellion is the main reason for their consumption today, and he gave the reason for looking at the New Primitivism as a social metaphor of Sarajevo then and today. the real creation of a recognizable image of Sarajevo, which is a reference in the minds of many when the city is still mentioned today, is my main thesis, regardless of whether the image referred to the everyday life of ordinary people, opposition to the system, or idealization of the city and people. The paper will focus on the influences and messages that members sent to society through their artistic work, metaphorically or not, as well as the topics they dealt with that most of their viewers and listeners could identify with, but also the extent to which these messages were recognized, censored, that is, what attitude the system had towards that movement. The majority of the work will focus on the leaders of the movement who primarily belonged to the TV and radio format of the movement, and were separately part of as many as 5 different music groups, and these groups depending on the recognizability of their work within the movement.