Croatian magnate kindred, the counts of Bribir (since 14th century the Šubić family), has been involved in the political life of Croatia probably since the time of the Croatian native rulers, and Bribir is mentioned as a county in the 10th century. Political circumstances in the 12th century, when the power of Arpad dynasty was almost non-existent, favored the rapid rise of Šubić family as well as the excellent position of towns and forts which were under their rule. The Šubić family has started to take positions of counts in Dalmatian towns in the early thirteenth century. Counts Gregory and Stjepko are the most important representatives of the kindred until the appearance of Paul I. Count Stjepko was succeeded by his sons Pavao I., George I. and Mladen I. During their rule the power and influence of Šubić family reached its peak. Count Paul I. was first time mentioned in 1272. as the mayor of Trogir, and the next year he was also count of Split. Paul I. has risen to the position of bano maritimo in 1273. while his brother George I. was count of Šibenik. Soon, towns Nin, Skradin,Klis and Omiš were subjected to the power of Šubić family. Skradin became the capital of ban Paul. Their rise to the dynastic power and liberation of real sovereignty of Anjou and Arpad dynasties took place in the 90s of the 13th century. Ban Paul proclaimed himself banus Croatorum in 1293. Šubić family helped Charles Robert to win the throne and after that their policy was focused on Bosna and Zadar. After the death of the counts George I. and Mladen I., ban Paul shared the state with his sons in 1305. At the beginning of the 14th century the Šubić family ruled all the Dalmatian towns except Zadar. It was changed in 1311. after the riot against the Venetian government in Zadar. Mladen II. took over the position of the count of Zadar but it did not last. Ban Paul died in May 1312. and he was succeeded by Mladen II. During the rule of Mladen II. the strength of Šubić family gradually weakened.