Croatian director and screenwriter Obrad Gluščević (1913 – 1980) was born in Metković. Four decades have passed since his death, and his legacy and significance, for the development of a number of television formats in the Croatian language, require a thorough description and evaluation. Gluščević appeared in the Croatian (then Yugoslav) public space in the second half of the 1960s through: (1) documentary film discourse (Ljudi s Neretve, 1966) and (2) TV comedies with a pronounced Mediterranean sensibility (Lito vilovito, 1964; Čovik od svita, 1965 i Goli čovik, 1968). Gluščević received the status of one of the greatest directors and screenwriters for the format of a feature series for children. Namely, at the beginning of the seventies of the last century, his most famous film and TV works were created: the film Vuk samotnjak (1972), the series Kapetan Mikula Mali (1974) and perhaps his most famous work - the TV seriesfor children Jelenko (1980). This paper will present Gluščević's work through the development concept of the television format of the drama series for children as a valuable contribution to the cultural and linguistic heritage of the Croatian people in not very favorable socio-politicaltimes, those from the mid-1960sto the beginning of the 1980s.