Sport is deeply rooted in culture and daily life, providing health benefits, entertainment, and emotional experiences. Sociological research on sports focuses on their connection to social issues such as violence and racism, as well as their impact on social and class differences. Fan culture in Croatia shows a variety of behaviors, including passion, rivalry, and violence. The history of sports in Croatia is rich and significant, with the founding of the Hajduk club and the Torcida fan group. The main goal of this research is to gain a deeper understanding of football audience's perceptions and attitudes towards Marko Livaja and to identify key sociological elements of his profile from the audience's perspective. The study was conducted during July and August 2024 using an online questionnaire with a sample of 201 participants. Data indicates that Torcida members have more positive views on the quality of Marko Livaja's play and behavior, though not in all aspects. Men have a more positive attitude regarding his talent and relationship with fans. The importance of direct experience is evident, as those who regularly attend live matches have significantly more positive perceptions of Marko Livaja compared to those who follow matches via television or the internet. Additionally, the local population believes that the media portray Livaja worse than how the local people perceive him.