The emergence of the phenomenon of parental sharing in the digital environment, which is more popularly called sharenting, is a relatively recent topic of social research. Sharenting refers to parents sharing a variety of content involving their children on social media. Such content can vary from photos and videos of children at play, spending quality time with the family to advertising various products and even publishing content where a child is in a vulnerable position. Given that there is a large number of parents in the territory of the Republic of Croatia who are authors of digital content and whose children can be found on their profiles, we decided to investigate the phenomenon of parental sharing in Croatia as well. In the research, we used the qualitative methodology, more precisely the semi-structured interview method and the sampling method was the snowball method. The research was conducted from the beginning of June to the beginning of September 2024, and a total of five interlocutors who are authors of digital content on social networks participated. The research established that the interlocutors are aware of the exposure of their children on social networks and try to include them as little as possible in publishing content. The content in which their children appear is most often recorded spontaneously for the purpose of entertainment, preserving beautiful family moments and for the purpose of educating others. They control the content their children consume on social networks and try to distance them from the use of technology in childhood. They do not use their own children for the purpose of making money, they state that they do not even receive such offers and that they would never agree to them.