This diploma thesis is based on the topic of sport in columns by Miljenko Jergović. Sport has an important role in all social spheres, and it is a part of our everyday lives and therefore it was chosen as a topic of this diploma thesis. In his texts, Miljenko Jergović presents the problems of our society through sport and criticizes it ina n interesting way. He writes in his own publistic style and includes some autobiographical motives in his columns. He talks to the reader. Asks questions and tries to educate the reader about a certain topic. The thesis consists of an introduction featuring the topics of the columns and information about the author. Iti s followed by a brief overview of certain sports he writes about and the writing style he uses. There are nine selected columns that have been interpreted by using different theoretical framework. The literature used gives us the affirmation of the author's opinion. The purpose of this thesis was to show the role of sport in the columns of Miljenko Jergović and the importance of his texts for the society in general. Also, the aim was to emphasize the particular style of publicity as nurtured by the author of the columns, and to point out his literary work. The similarities and differences between the languages of journalism and literary standard language, as well as the division of journalism into current journalism and publicity, has also been explained.