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diplomski rad
Advertising from the 1950s to the 1970s: Critical Analysis of Gender Roles in the United States
Zagreb: Sveučilište u Zagrebu, Filozofski fakultet, 2024. urn:nbn:hr:131:078476
Kramar, Margareta
Sveučilište u Zagrebu
Filozofski fakultet
Odsjek za anglistiku

Institucijski repozitorij: ODRAZ

Citirajte ovaj rad

Kramar, M. (2024). Advertising from the 1950s to the 1970s: Critical Analysis of Gender Roles in the United States (Diplomski rad). Zagreb: Sveučilište u Zagrebu, Filozofski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:131:078476

Kramar, Margareta. "Advertising from the 1950s to the 1970s: Critical Analysis of Gender Roles in the United States." Diplomski rad, Sveučilište u Zagrebu, Filozofski fakultet, 2024. https://urn.nsk.hr/urn:nbn:hr:131:078476

Kramar, Margareta. "Advertising from the 1950s to the 1970s: Critical Analysis of Gender Roles in the United States." Diplomski rad, Sveučilište u Zagrebu, Filozofski fakultet, 2024. https://urn.nsk.hr/urn:nbn:hr:131:078476

Kramar, M. (2024). 'Advertising from the 1950s to the 1970s: Critical Analysis of Gender Roles in the United States', Diplomski rad, Sveučilište u Zagrebu, Filozofski fakultet, citirano: 02.01.2025., https://urn.nsk.hr/urn:nbn:hr:131:078476

Kramar M. Advertising from the 1950s to the 1970s: Critical Analysis of Gender Roles in the United States [Diplomski rad]. Zagreb: Sveučilište u Zagrebu, Filozofski fakultet; 2024 [pristupljeno 02.01.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:131:078476

M. Kramar, "Advertising from the 1950s to the 1970s: Critical Analysis of Gender Roles in the United States", Diplomski rad, Sveučilište u Zagrebu, Filozofski fakultet, Zagreb, 2024. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:131:078476

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:131:078476
Podaci o radu
NaslovAdvertising from the 1950s to the 1970s: Critical Analysis of Gender Roles in the United States
Naslov (hrvatski)Reklame od 1950-ih do 1970-ih: kritička analiza rodnih uloga u Sjedinjenim Američkim Državama
AutorMargareta Kramar
MentorAnda Bukvić Pažin (mentor)
Član povjerenstvaIrena Zovko Dinković (predsjednik povjerenstva)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Filozofski fakultet
(Odsjek za anglistiku)
Zagreb
Datum i država obrane2024-09-25, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		HUMANISTIČKE ZNANOSTI
Filologija
Anglistika
Sažetak
This thesis provides a critical analysis of gender roles in U.S. advertising from the 1950s to the 1970s, a time characterized by shifts in societal values, technological advancements, and changing gender dynamics. By applying critical discourse analysis and multimodal analysis to selected video advertisements, the thesis reveals how advertisements reflected and reinforced traditional gender norms during the 1950s and 1960s while shifting to a more progressive representation of women in the 1970s. Through a detailed examination of the visual, auditory, and textual elements of advertisements, the thesis illustrates how advertising both influenced and reflected societal views on gender. It also explores the impact of the feminist movement, highlighting how the media both supports and challenges traditional gender roles. Ultimately, the analysis underscores the impact of advertising as a cultural artifact that provides important insights into the gender ideology of American society in the middle of the 20th century.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:131:078476
Studijski programNaziv: Anglistika (dvopredmetni); smjerovi: lingvistički, književno-kulturološki, prevoditeljski, nastavnički
Smjer: lingvistički
Vrsta studija: sveučilišni
Stupanj studija: diplomski
Akademski / stručni naziv: magistar/magistra engleskog jezika i književnosti (mag. philol. ang.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-10-15 08:28:19