This paper deals with the phenomenon of new forms of heritage interpretation – interpretation centers, visitor centers and eco-museums. Through the theoretical part of the paper, the historical framework of the development of new tendencies in museum practice is presented. The experience economy, which is the main driving force of change in the museum world today, is explained in the context of the postmodern period. A separate chapter outlines the theoretical perspectives of the postmodern that are key to understanding the core of new forms of heritage interpretation. Case study of new forms of heritage interpretation in Istria gives a brief overview of the cultural strategy and cultural policy of the Istrian County, which operates within the legal framework of the Republic of Croatia. Case study provides insight into the broader picture of individual factors related to the emergence of new heritage institutions. An analysis of examples of eco-museums, interpretation centers and visitor centers shows the width and diversity in the way heritage is interpreted, using modern methods of interpretation, audiovisual materials and interactivity of exhibition.