The topic of this thesis is (non)egalitarian construction of the role of the father on the portals intended for parents, which refers to different approaches to constructing the role of the father, which may predominantly belong to the traditional (essentialist) and modern (egalitarian) paradigm of parenthood. The theoretical part firstly describes the basic assumptions of essentialism and egalitarianism in the context of parental roles, and then presents the ways in which parents use the media in their pedagogical education and the different possibilities of constructing parental roles through the media. Based on the lack of research on media construction of parental roles, a research question was defined: Do the selected parenting portals construct the role of the father in a predominantly egalitarian or non egalitarian way? A thematic analysis of articles in three Croatian portals intended for parents was conducted, for the period of the last three years. The results showed the dominance of egalitarian construction of the role of the father; fatherhood is in many articles identified with parenthood as much as motherhood and is considered to be a natural role of the man which gradually develops over time. However, the level of representation of traditional constructions of the role of the father is not negligible, and such incoherence of media content leads to the conclusion about the importance of a critical approach to different media sources. The paper concludes by elaborating the limitations of the research and placing the topic in a pedagogical context; the pedagogical implications of this research are highlighted and the role of pedagogues in this context is elaborated.