The present work raises the question of correlation between tourism and conservation profession in the specificity of island Hvar locality, as a separate island unit. Island Hvar has been inhabited ever since prehistoric period, making it permeated with archaeological, architectural, artistic and cultural heritage of unique character. This work presents an overview and development of tourism, the history of development of the island itself and, conclusively, a relation of tourism with the stated. Hvar is divided by its basic regional entities into western, central and eastern part. A separate question of urban and rural architecture and its preservation, based on legal provisions, has also been addressed. A special mention is made of the area under UNESCO protection, comprising two zones, as well as smaller places categorized as cultural property of rural settlement. Emphasis is on conservation and restoration interventions on edifices which originally performed public, private and sacral functions, and are nowadays being used for touristic purposes, as well as on the current state of the island’s heritage. Island of Hvar celebrated last year its 150th anniversary of tourism. Because of this the island has a long history of adaptation of historic buildings for touristic purposes. Central part of the work focuses on Hvar town loggia, as a unique example of an edifice preserved and refitted for touristic purposes, as a part of the present-day hotel “Palace”.