The term audience development encompasses all efforts to expand the audience base, deepen the relationship with them, or enrich their experience. The reason why it is worthwhile to engage with audiences is that it is one of the ways to broaden access to culture, that is, to include groups whose cultural participation has so far had a limited reach. Places that embody such efforts to democratize culture include social cultural centres – institutions that, through a civil-public partnership at the local level, seek to achieve greater community involvement in cultural decision-making, moving away from its elitist and traditional notions. The focus of this paper is on the audience of the Lazareti Socio-Cultural Centre in Dubrovnik – a space that has a long cultural history, but a relatively short history of trying to distinguish itself as a true SCC. The analysis of the audiences of the three organizations operating within the SCC (DEŠA, Lero and ARL), based on quantitative data from a self-administered survey, shows that these organizations have complementary audiences, but still fail to attract all groups of citizens. Being a member of one of the organizations or knowing some of the members and/or attendees of the event proves to be an important predictor of loyalty to attending the SCC. The quantitative findings were supplemented with those obtained through qualitative research: interviews and a focus group whose participants were key staff involved in the work of the Centre. At the end of the paper, guidelines are given for the development of the audience of this SCC.