This thesis seeks to analyze the relationship of one of the most watched movie genres today – contemporary American feature films about superheroes, which are also bearers of significant profit – with the contemporary global political and economic order. A theoretical framework defined by the thinking of famous socio-cultural researchers such as Fredric Jameson, Guy Debord, Jean Baudrillard and others that are united by the understanding of the pervasive relationship of postmodern culture with the (late) capitalist social system, serves as an introduction to this topic. In addition to a specific contemporary interest in myth and the dominance of the pictorial and the spectacular, other possible reasons that attract mass audiences to the topic of American superheroes are also analyzed, such as a superhero's human characteristics that the recipients identify with, arousal of nostalgia, mixtures of various genres and encouragement of the recipients to be heroes in their real life as well. The main part of the paper examines the ways in which the popularity of these movies is used to promote the worldwide spread of capitalism. Through an eclectic and synchronistic use of motifs of different national cultures, historical periods, myths etc., these films promote multiculturalism that, despite its benevolent, liberal cloak, actually conceals in itself a marketing tactic of embracing markets as diverse as possible in order to make as much profit as possible. The spread of commodification is also shown unequivocally in selected films by incorporating the often present logos and products of real corporations, as well as some other elements that encourage consumption and the American way of life.